25th of May is coming closer and closer and companies getting hectic to prepare themselves for DSGVO to match the requirements. But is this the right approach?
To make this clear, tracking people on the web in the way it is currently is not the acceptable anymore. Facebook and Google get so much information about the people that its too easy for them the profile, measure and (sadly) manipulate them. So the European Union sets up always more and more regulations to prevent this. But the thing is: The intention may be good, but where there is light, there is always shadow close by. Because the negative aspect of this is that you put the same pressure on the people that are on the web providing information and content. I´m not talking about companies. I talk about the blogs and communities that have only the intention to share their interests and hobbies. And this is something where the Why DSGVO is the wrong approach to protect the people.
25th of May is coming closer and closer and companies getting hectic to prepare themselves for DSGVO or
makes no difference. According to the new regulation a 16-year-old girl that blogs about their ponies have to fulfill the same requirements as a Global Company. The difference is: The global company has lawyers, developers and many other people that spend hours, days and weeks to get their website ready. But the 16-year-old one doesn’t have weather the time, nor the knowledge nor the skills to know everything about this topic. What happens (and for sure it will happen) when this law comes to power and those “special” lawyers will start to sue exactly those kind of people? What chance does this kind of people have to defend themselves? They won’t have one because they are clearly violating the law given. So for that kind of people is the only option to get free advice from someone that has the skills or to shut down their blog or webpage. So, in the end, the good reason for regulating the power of Facebook and Google can lead to some sort of censorship because only the skilled users can allow themselves to run their website. I’m quite sure that this is NOT the intention of having the world wide web. It was created for providing content, information and to share.
Empower the user instead of forcing content provider to study law.
So instead of putting the pressure on the provider of content, it would be much more useful to empower the user. Giving him/her the power to decide whether he/she wants to prevent being measured and tracked or not? Why not developing an Add-On for every browser that protects the user from being tracked? Solutions for that are already in place that just needs to be modified. Solutions like Ghostery for instance. In the past Ad-Blockers faced some heavy criticism for being “corrupt” or let’s say they protect from advertising as long as no company pays to get “whitelisted”. This can´t be the way as well… But an Add-On that blocks without any whitelisting would give the power back to the user. Such Add-Ons could be easily be developed and spread, whether they would be directly implemented into the browser itself from the start or could be installed afterwards. This would protect the user much more than putting more and more regulations and pressure on the companies. In return, the companies can decide whether they go for it and provide their services without the analytics part or they can block such users. Content blockers are already used on multiple sites like here in Germany on Bild.de If you have an active ad-blocker installed, you see this screen:
But the newspaper still offers you its content if you are willing to pay for it. And with this practice, you can leave the decision up to the people….block the site and be safe from tracking or get the (mostly) free content and “pay” for it by being tracked and measured. And this would take off so much pressure from the people that didn’t study law but still want to enrich the web with their content and at the same time, it would protect the people on the web. It´s still way easier to install an Add-On (I´m quite sure that even teenagers are able to install them on their PC or mobile) then getting people empowered to fulfill all those regulations that are currently in power and the ones that will come up in the future.