How to build brand love…an ODG masterpiece.
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
Why Ad agencies shouldn´t do political advertising
How to build brand love…an ODG masterpiece.
World Cup 2018 – Coca-Cola celebrates Island! Thumbs ...
Why we should be less Social (media) to ...
DER WERBERJUNGE - Welcome to my stories.
NEWSLETTER
Coming soon. I need to write down the data privacy stuff first.
ADVERTISING
World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!
Today marks the end of the journey of Islands national soccer team. 1:2 vs Croatia means to pack the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they […]
We need more long copy in advertising … more then ever!
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance […]
5 Ads by DIY markets you need to see
Over the last years, so many boring Ads and TV commercials torture and bore the consumer to death. A refreshing exception are (strangely) the DYI markets over here in Germany. Over the last years, a lot of fresh and creative […]
SOCIAL MEDIA
Why we should be less Social (media) to be more Social
Today a former colleague of mine celebrates her birthday. Facebook already informed me and of course reminded me that I should leave a message on her wall. As always. Thing is: I don’t like those Facebook wall messages anymore. Some […]
Why DSGVO is the wrong approach to protect the people
25th of May is coming closer and closer and companies getting hectic to prepare themselves for DSGVO to match the requirements. But is this the right approach? To make this clear, tracking people on the web in the way it […]
Why Twitter is the better Facebook
As there is no day those days where there is no new bad news coming along about Facebook and it s crisis management about handling user data, we realize more and more how valuable our personal data is, and what […]
STUFF
Chill out … music for stressful days in the agency
Especially on stressful days, and when I need to focus on what so ever, I try to log off from my environment. Especially when my phone and other disturbances keep me from doing what I have to do, to get […]
Why blogging is good for you
Ever considered to start a blog? Yes, you should! Better start today, than tomorrow! Why? As someone who´s writing blogs for more than 11 years now, I can give you 5 reasons: 01. Blogging relaxes For me writing an article […]
Who is “Der Werberjunge”?
New blog!!! Yeah!!! Time for something new! Well…”Hi!”. This is my new blog, called “Der Werberjunge”. In English it would be translated like “the ad-boy”, but in my point of view, it sounds more “fancy” to stay with the German […]