Advertising changed since I started more than a decade ago. In my early times as Junior Account advertising was a mix of knowledge, personal sense, and market research. When we created a campaign we usually started by researching on the...
Why Ad agencies shouldn´t do political advertising
How to build brand love…an ODG masterpiece.
World Cup 2018 – Coca-Cola celebrates Island! Thumbs ...
Why we should be less Social (media) to ...
DER WERBERJUNGE - Welcome to my stories.
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
Today marks the end of the journey of Islands national soccer team. 1:2 vs Croatia means to pack the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they...
Today a former colleague of mine celebrates her birthday. Facebook already informed me and of course reminded me that I should leave a message on her wall. As always. Thing is: I don't like those Facebook wall messages anymore. Some...
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the "Metro" at the entrance...
25th of May is coming closer and closer and companies getting hectic to prepare themselves for DSGVO to match the requirements. But is this the right approach?
To make this clear, tracking people on the web in the way it is...