As an advertiser, I have some sort of moral compass. That includes that I don´t do advertising for:
- Atomic Power (I don´t like this kind of power…I already lived when the powerplant in Tschernobyl exploded)
- Guns (Sorry US ppl. I have no sympathy for your crush on this and your 2nd amendment)
- Companies with a critical attitude in regards of environment and that working conditions.
And I´m critical against something that is called Neuro-Marketing.
Neuro-Marketing is a way to use scientific know-how to analyze human behaviors and stimulate certain reactions based on the knowledge we have about the brain. I give you an example: When see something positive, there´s some reaction within the brain going on in a certain area in your brain. Science can pretty well identify what causes a positive or negative reaction. Now imagine I can cause a positive reaction in your brain when it comes to buying something…maybe something you don´t think of. And you ask yourself “Why did that make me happy spending money on this?” Using brain science for marketing is something I have mixed feelings about…for me feels more like the “dark side of advertising”. But well, if it helps to sell chocolate bars…ok…questionable but ok.
A completely different thing is when it comes to political advertising. Especially this year with the presidential election I have this strong concern that using such knowledge both sides (Democrats and Republicans) using EVERY kind of advertising knowledge ethical or unethical. Remember Cambridge Analytica? A company that was founded to collect, analyze, and target certain types of Facebook users with certain messages to change their way of thinking. Don´t think this is some science-fiction or fairy tale. We know so much abt the human brain that “smart” people are able to identify and stimulate reactions of you by repeating a certain message.