How to build brand love…an ODG masterpiece.
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
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A good advertising campaign never gets old.
Days ago the camera brand Leica announced in a statement/advertising campaign the return of the Leica M6 to the production line, which was a huge news and celebration day for photographers all over the world. For those who are not familiar with the M6, it´s a film camera. A new film camera in the age…
AI as content creator?… f*** it.
More and more AI gets into parts of the business life. Always good? I don´t know.
We need more long copy in advertising … more then ever!
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and…
Metaverse … been there, done that.
Metaverse…the new Buzzword that now taking speed in Marketing Channels these days. „The next big thing“ People that went to a virtual environment, spending time, having fun, doing stuff that you usually do in the real world like going to a concert, meeting people, friends or family….without even leaving your home. Sounds too good to…
World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!
Today marks the end of the journey of the Islands national soccer team. 1:2 vs Croatia means packing the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they stay until the rest of the tournament). Basically, every child, man, woman, elder all over…
Metaverse – I have questions…
I saw these days when Mark Zuckerberg had his presentation of the Meta Quest Pro and again the Metaverse topic popped up again in all tech news blogs and sites. I have to say that this show was ….. well, interesting. It showed me once more that something is not right about this Metaverse thing….
Why Twitter is the better Facebook
As there is no day those days where there is no new bad news coming along about Facebook and it s crisis management about handling user data, we realize more and more how valuable our personal data is, and what an impact it can have, when such data get into the wrong hands. For people…
Stop talking about quiet quitting and get a job worth burning for
Quiet quitting…the new buzzword that is hyped esp. with younger employees. They describe it as something positive. Well, there are always 2 sides.
New Work = burning down ALL the old bridges?
Year 3 of the pandemic. The New Work is part of today’s business life. We can sit back home at our kitchen table or in the living room…or for some who have already set up their own office back home, a dream comes finally true. Skip the commuting, more time for yourself more time for…