Over the last few years, so many boring Ads and TV commercials tortured and bore the consumer to death. A refreshing exception is (strangely) the DIY markets over here in Germany. Over the last few years, a lot of fresh and creative ideas came from brands in this sector. Let me show you 5 nice…
AI aka artificial intelligence is a phare that is nearly a daily topic in business networks. And it can not be denied that it will have an influence on how work is defined in the near future.
Usually, this kind of blog post I write for my Freewareblog www.c3surfstheweb.de, but since this topic crosses my path daily at work, I thought, I might share my knowledge in my advertising blog (since for some strange reason, more people read this blog than my freeware blog). We all use Browser for our daily work. We use them for…
Today marks the end of the journey of the Islands national soccer team. 1:2 vs Croatia means packing the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they stay until the rest of the tournament). Basically, every child, man, woman, elder all over…
Advertising changed since I started more than a decade ago. In my early times as Junior Account advertising was a mix of knowledge, personal sense, and market research. When we created a campaign we usually started by researching on the web, combined with analyzing former campaigns. Then we started. Years later now it´s more or…
“Retro” is such a nice word. It describes something that was “in” years ago, than disappears and comes back years later. In fashion we all have seen this phenomenon in various versions of cloth-styles that popped up and you wonder “that´s back?!? WHY?!?!”. Or take the comeback of Vinyl. Year passed where you hardly find…
New work is a great thing that gives people that like to have more focus on certain aspects of their life style more flexibility. Maybe you like to read some thoughts of a 100% office guy.
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and…
Especially on stressful days, and when I need to focus on what so ever, I try to log off from my environment. Especially when my phone and other disturbances keep me from doing what I have to do, to get things done before I need to stay all night long in the agency. So music…
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
