Advertising is our bread n butter. That´s what we do for a living. And these are advertising-related topics that might interest you.
“Retro” is such a nice word. It describes something that was “in” years ago, than disappears and comes back years later. In fashion we all have seen this phenomenon in various versions of cloth-styles that popped up and you wonder “that´s back?!? WHY?!?!”. Or take the comeback of Vinyl. Year passed where you hardly find…
Days ago the camera brand Leica announced in a statement/advertising campaign the return of the Leica M6 to the production line, which was a huge news and celebration day for photographers all over the world. For those who are not familiar with the M6, it´s a film camera. A new film camera in the age…
More and more AI gets into parts of the business life. Always good? I don´t know.
Year 3 of the pandemic. The New Work is part of today’s business life. We can sit back home at our kitchen table or in the living room…or for some who have already set up their own office back home, a dream comes finally true. Skip the commuting, more time for yourself more time for…
Metaverse…the new Buzzword that now taking speed in Marketing Channels these days. „The next big thing“ People that went to a virtual environment, spending time, having fun, doing stuff that you usually do in the real world like going to a concert, meeting people, friends or family….without even leaving your home. Sounds too good to…
Advertising changed since I started more than a decade ago. In my early times as Junior Account advertising was a mix of knowledge, personal sense, and market research. When we created a campaign we usually started by researching on the web, combined with analyzing former campaigns. Then we started. Years later now it´s more or…
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
Today marks the end of the journey of the Islands national soccer team. 1:2 vs Croatia means packing the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they stay until the rest of the tournament). Basically, every child, man, woman, elder all over…
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and…
Over the last few years, so many boring Ads and TV commercials tortured and bore the consumer to death. A refreshing exception is (strangely) the DIY markets over here in Germany. Over the last few years, a lot of fresh and creative ideas came from brands in this sector. Let me show you 5 nice…
