Advertising
Advertising, my kind of
Advertising is our bread n butter. That´s what we do for a living. And these are advertising-related topics that might interest you.-
Good advertising campaigns never get old.
Days ago the camera brand Leica announced the return of the Leica M6 to the production line, which was a huge news and celebration day for photographers all over the world. For those that are not familiar with the M6, it´s a film camera. A new film camera in the age of megapixels and mega-zooms. What news! The return of the Leica M6 marks something that most photo enthusiasts always dreamed of but do not really like to speak out loud, but there she is in all her beauty. I´ve been part of this “analog Rennessince” since I bought myself my first analog camera 2 years ago, and I can…
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AI as content creator?… f*** it.
More and more AI gets into parts of the business life. Always good? I don´t know.
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New Work = burning down ALL the old bridges?
Year 3 of the pandemic. The “new work” is part of today’s business life. We can sit back home at our kitchen table or in the living room…or for some who have already set up their own office back home, a dream comes finally true. Skip the commuting, more time for yourself more time for the loved ones. Happy “Alice in Wonderland”. For some businesses, this may indeed be the way they should and will go. For as someone working in the creative industry, I see it a little bit differently. Upfront to say: I m no home office type of guy. I can work from home. As a gamer,…
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Metaverse … been there, done that.
Metaverse…the new Buzzword that now taking speed in Marketing Channels these days. „The next big thing“ People that went to a virtual environment, spending time, having fun, doing stuff that you usually do in the real world like going to a concert, meeting people, friends or family….without even leaving your home. Sounds too good to be true. Mark Zuckerberg even seems to go all-in on this idea of an environment that provides a kind of 3D or 2D world where you can do all this stuff, including shopping. And this is where the Marketeers start getting interested. A new channel for getting in touch with consumers, even a new sale-channel…
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Why Ad agencies shouldn´t do political advertising
Advertising changed since I started more than a decade ago. In my early times as Junior Account advertising was a mix of knowledge, personal sense, and market research. When we created a campaign we usually started by researching on the web, combined with analyzing former campaigns. Then we started. Years later now it´s more or less based on big data, customer analysis, and other data we take, mix and then start the creative stuff. Sounds nearly the same? Yes and no, because the amount of data and the quality of data that is provided today is denser, User profiles are way more exact as they were in the past. The…
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How to build brand love…an ODG masterpiece.
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
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World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!
Today marks the end of the journey of the Islands national soccer team. 1:2 vs Croatia means packing the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they stay until the rest of the tournament). Basically, every child, man, woman, elder all over the world or at least Europe that has some crush on soccer knows the team around the team captain Aron Gunnarsson. And even if you can not remember one name. Their cheer you will remember. Coca-Cola did some remarkable pieces of advertising about this team…and not only about the team, but on the people of…
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We need more long copy in advertising … more then ever!
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and gossip…and yes, of course some news (I really love this mix of information in this paper…even today I read it most of the time on my way to work every morning here in Germany…it´s a lovely little habit, but the app can´t beat the printed version.) So while I was waiting for my tube a…
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5 Ads by DIY markets you need to see
Over the last few years, so many boring Ads and TV commercials torture and bore the consumer to death. A refreshing exception is (strangely) the DYI markets over here in Germany. Over the last few years, a lot of fresh and creative ideas came from brands in this sector. Let me show you 5 nice examples. 01. Hornbach – Gothic Girl Gothic – Girl by Hornbach is a wonderful piece of storytelling. Small girls… outsiders…bullied by their classmates. But Dad is here for the rescue. Like always for their little (dark) princesses. 02. The Hornbach sledge The Bible says “swords to plowshare” ….something similar had Hornbach in mind, when they…
