Classic
Classic advertising is dead? No way! Even in our more and more digitialized world classic advertising has it´s rightful place in the marketing-mix.
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World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!
Today marks the end of the journey of the Islands national soccer team. 1:2 vs Croatia means packing the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they stay until the rest of the tournament). Basically, every child, man, woman, elder all over the world or at least Europe that has some crush on soccer knows the team around the team captain Aron Gunnarsson. And even if you can not remember one name. Their cheer you will remember. Coca-Cola did some remarkable pieces of advertising about this team…and not only about the team, but on the people of…
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We need more long copy in advertising … more then ever!
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and gossip…and yes, of course some news (I really love this mix of information in this paper…even today I read it most of the time on my way to work every morning here in Germany…it´s a lovely little habit, but the app can´t beat the printed version.) So while I was waiting for my tube a…
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5 Ads by DIY markets you need to see
Over the last few years, so many boring Ads and TV commercials torture and bore the consumer to death. A refreshing exception is (strangely) the DYI markets over here in Germany. Over the last few years, a lot of fresh and creative ideas came from brands in this sector. Let me show you 5 nice examples. 01. Hornbach – Gothic Girl Gothic – Girl by Hornbach is a wonderful piece of storytelling. Small girls… outsiders…bullied by their classmates. But Dad is here for the rescue. Like always for their little (dark) princesses. 02. The Hornbach sledge The Bible says “swords to plowshare” ….something similar had Hornbach in mind, when they…
