Digital
Digital advertising is the future. Like it or not. We have to face the fact that digital advertising will take over the place that classic advertising had.
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AI – Dawn or Fall of Advertising Agencies?
AI aka artificial intelligence is a phare that is nearly a daily topic in business networks. And it can not be denied that it will have an influence on how work is defined in the near future.
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AI as content creator?… f*** it.
More and more AI gets into parts of the business life. Always good? I don´t know.
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Metaverse … been there, done that.
Metaverse…the new Buzzword that now taking speed in Marketing Channels these days. „The next big thing“ People that went to a virtual environment, spending time, having fun, doing stuff that you usually do in the real world like going to a concert, meeting people, friends or family….without even leaving your home. Sounds too good to be true. Mark Zuckerberg even seems to go all-in on this idea of an environment that provides a kind of 3D or 2D world where you can do all this stuff, including shopping. And this is where the Marketeers start getting interested. A new channel for getting in touch with consumers, even a new sale-channel…
