Digital advertising is the future. Like it or not. We have to face the fact that digital advertising will take over the place that classic advertising had.
AI aka artificial intelligence is a phare that is nearly a daily topic in business networks. And it can not be denied that it will have an influence on how work is defined in the near future.
More and more AI gets into parts of the business life. Always good? I don´t know.
Metaverse…the new Buzzword that now taking speed in Marketing Channels these days. „The next big thing“ People that went to a virtual environment, spending time, having fun, doing stuff that you usually do in the real world like going to a concert, meeting people, friends or family….without even leaving your home. Sounds too good to be true. Mark Zuckerberg even seems to go all-in on this idea of an environment that provides a kind of 3D or 2D world where you can do all this stuff, including shopping. And this is where the Marketeers start getting interested. A new channel for getting in touch with consumers, even a new sale-channel…