DER WERBERJUNGE – Welcome to my stories.

Why Ad agencies shouldn´t do political advertising

All
By Christian
June 21, 2020
All
Advertising changed since I started more than a decade ago. In my early times as Junior Account advertising was a mix of knowledge, personal sense, and market research. When we created a campaign we usually started by researching on the…
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How to build brand love…an ODG masterpiece.

Advertising, All
By Christian
May 1, 2020
Advertising, All
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
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World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!

Advertising, All
By Christian
June 26, 2018
Advertising, All
Today marks the end of the journey of Islands national soccer team. 1:2 vs Croatia means to pack the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they…
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Why we should be less Social (media) to be more Social

All, Social Media
By Christian
May 22, 2018
All, Social Media
Today a former colleague of mine celebrates her birthday. Facebook already informed me and of course reminded me that I should leave a message on her wall. As always. Thing is: I don't like those Facebook wall messages anymore. Some…
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We need more long copy in advertising … more then ever!

Advertising, All
By Christian
April 29, 2018
Advertising, All
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the "Metro" at the entrance…
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Why DSGVO is the wrong approach to protect the people

All, Social Media
By Christian
April 25, 2018
All, Social Media
25th of May is coming closer and closer and companies getting hectic to prepare themselves for DSGVO to match the requirements. But is this the right approach?
To make this clear, tracking people on the web in the way it is…
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