No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
How to build brand love…an ODG masterpiece.
World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!
Today marks the end of the journey of Islands national soccer team. 1:2 vs Croatia means to pack the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they […]
We need more long copy in advertising … more then ever!
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance […]
Who is “Der Werberjunge”?
New blog!!! Yeah!!! Time for something new! Well…”Hi!”. This is my new blog, called “Der Werberjunge”. In English it would be translated like “the ad-boy”, but in my point of view, it sounds more “fancy” to stay with the German […]
5 Ads by DIY markets you need to see
Over the last years, so many boring Ads and TV commercials torture and bore the consumer to death. A refreshing exception are (strangely) the DYI markets over here in Germany. Over the last years, a lot of fresh and creative […]