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Werberjunge.de

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  • Agency
  • Advertising
    • Classic
    • Digital
  • Social Media
  • Other Stuff
  • Agency

    Confessions of a “I go to the office”-guy

    September 9, 2023 / 0 Comments

    New work is a great thing that gives people that like to have more focus on certain aspects of their life style more flexibility. Maybe you like to read some thoughts of a 100% office guy.

    read more
    Christian

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    Quiet qutting - Why?

    Stop talking about quiet quitting and get a job worth burning for

    September 27, 2022

    AI – Dawn or Fall of Advertising Agencies?

    December 23, 2022
    The new work by Christian Mackie on Unsplash

    New Work = burning down ALL the old bridges?

    July 2, 2022
  • My CV isn´t an "optimized standard one pager", neither am I.
    Agency

    My CV isn´t an “optimized standard one pager”, neither am I.

    November 16, 2022 / 0 Comments

    Lately, I run over a conversation on the web about what a “perfect CV” in 2022 should look like. And templates were offered and advice was given in regard to “Keywords” and a lot of other stuff. Everything was like getting “behind” that AI wall that filters incoming CVs. I´m pretty sure HR people have busy times at the moment. They have a lot of time to invest to search for the best match for an open position, BUT letting a machine filter out applications that don´t “match” certain requirements? That´s too easy. Not too easy but in my point of view a mistake…especially in 2022 and beyond. We live…

    read more
    Christian

    You May Also Like

    AI – Dawn or Fall of Advertising Agencies?

    December 23, 2022
    The new work by Christian Mackie on Unsplash

    New Work = burning down ALL the old bridges?

    July 2, 2022
    Wie mein Desktop aussieht

    When your desktop at home is cooler than in the office, your employer has a problem.

    October 2, 2022
  • Classic advertsing that sells
    Advertising

    Good advertising campaigns never get old.

    October 30, 2022 / 0 Comments

    Days ago the camera brand Leica announced the return of the Leica M6 to the production line, which was a huge news and celebration day for photographers all over the world. For those that are not familiar with the M6, it´s a film camera. A new film camera in the age of megapixels and mega-zooms. What news! The return of the Leica M6 marks something that most photo enthusiasts always dreamed of but do not really like to speak out loud, but there she is in all her beauty. I´ve been part of this “analog Rennessince” since I bought myself my first analog camera 2 years ago, and I can…

    read more
    Christian

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    Title - 5 Ads by DIY markets you need to see

    5 Ads by DIY markets you need to see

    April 8, 2018
    The new work by Christian Mackie on Unsplash

    New Work = burning down ALL the old bridges?

    July 2, 2022
    Coca-Cola Island commercial

    World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!

    June 26, 2018
  • Artificial Intelligence - Curse or Saint
    Advertising,  Digital

    AI as content creator?… f*** it.

    August 24, 2022 / 0 Comments

    More and more AI gets into parts of the business life. Always good? I don´t know.

    read more
    Christian

    You May Also Like

    Why Ad agencies shouldn´t do political advertising

    Why Ad agencies shouldn´t do political advertising

    June 21, 2020
    The new work by Christian Mackie on Unsplash

    New Work = burning down ALL the old bridges?

    July 2, 2022
    Metaverse and what is in for me?

    Metaverse … been there, done that.

    October 13, 2021
  • The new work by Christian Mackie on Unsplash
    Advertising,  Agency

    New Work = burning down ALL the old bridges?

    July 2, 2022 / 0 Comments

    Year 3 of the pandemic.  The “new work” is part of today’s business life. We can sit back home at our kitchen table or in the living room…or for some who have already set up their own office back home, a dream comes finally true. Skip the commuting, more time for yourself more time for the loved ones. Happy “Alice in Wonderland”. For some businesses, this may indeed be the way they should and will go. For as someone working in the creative industry, I see it a little bit differently. Upfront to say: I m no home office type of guy. I can work from home. As a gamer,…

    read more
    Christian

    You May Also Like

    Why Ad agencies shouldn´t do political advertising

    Why Ad agencies shouldn´t do political advertising

    June 21, 2020
    Metaverse and what is in for me?

    Metaverse … been there, done that.

    October 13, 2021
    Title - 5 Ads by DIY markets you need to see

    5 Ads by DIY markets you need to see

    April 8, 2018
  • Hyun-Ho and Carson the two little advertising stars
    Advertising

    How to build brand love…an ODG masterpiece.

    May 1, 2020 / 0 Comments

    No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.

    read more
    Christian

    You May Also Like

    The new work by Christian Mackie on Unsplash

    New Work = burning down ALL the old bridges?

    July 2, 2022
    Coca-Cola Island commercial

    World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!

    June 26, 2018
    Why Ad agencies shouldn´t do political advertising

    Why Ad agencies shouldn´t do political advertising

    June 21, 2020
  • Coca-Cola Island commercial
    Advertising,  Classic

    World Cup 2018 – Coca-Cola celebrates Island! Thumbs up for that!

    June 26, 2018 / 0 Comments

    Today marks the end of the journey of the Islands national soccer team. 1:2 vs Croatia means packing the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they stay until the rest of the tournament). Basically, every child, man, woman, elder all over the world or at least Europe that has some crush on soccer knows the team around the team captain Aron Gunnarsson. And even if you can not remember one name. Their cheer you will remember. Coca-Cola did some remarkable pieces of advertising about this team…and not only about the team, but on the people of…

    read more
    Christian

    You May Also Like

    Title - 5 Ads by DIY markets you need to see

    5 Ads by DIY markets you need to see

    April 8, 2018
    Why Ad agencies shouldn´t do political advertising

    Why Ad agencies shouldn´t do political advertising

    June 21, 2020
    Metaverse and what is in for me?

    Metaverse … been there, done that.

    October 13, 2021
  • Image - We need more long copy in advertising … more then ever!
    Advertising,  Classic

    We need more long copy in advertising … more then ever!

    April 29, 2018 / 0 Comments

    It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and gossip…and yes, of course some news (I really love this mix of information in this paper…even today I read it most of the time on my way to work every morning here in Germany…it´s a lovely little habit, but the app can´t beat the printed version.) So while I was waiting for my tube a…

    read more
    Christian

    You May Also Like

    Why Ad agencies shouldn´t do political advertising

    Why Ad agencies shouldn´t do political advertising

    June 21, 2020
    Classic advertsing that sells

    Good advertising campaigns never get old.

    October 30, 2022
    Title - 5 Ads by DIY markets you need to see

    5 Ads by DIY markets you need to see

    April 8, 2018
  • Image - Who is " Der Werberjunge"?
    Other Stuff

    Who is “Der Werberjunge”?

    April 9, 2018 / 0 Comments

    This is my blog, called “Der Werberjunge”. In English it would be translated as “the ad-boy”, but in my point of view, it sounds more “fancy” to stay with the German wording. The name could be working as well as the name of some start-up agency in Berlin. Maybe that´s why I choose it. What is this blog about? If you hadn´t read it so far the title it´s about 3 topics: Who´s behind “Der Werberjunge”? Me. My name is Christian and for more than 15 years I´m now in advertising. I was involved in some pretty large projects and campaigns you might have seen. E.G. “Stop talking, start doing”…

    read more
    Christian

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    Image - Chill out … music for stressful days in the agency

    Chill out … music for stressful days in the agency

    April 21, 2018
    Microsoft Office 365 - More Productivity

    Things in Office365 that ease the daily office life – Part I Outlook

    August 1, 2022
  • Title - 5 Ads by DIY markets you need to see
    Advertising,  Classic

    5 Ads by DIY markets you need to see

    April 8, 2018 / 0 Comments

    Over the last few years, so many boring Ads and TV commercials torture and bore the consumer to death. A refreshing exception is (strangely) the DYI markets over here in Germany. Over the last few years, a lot of fresh and creative ideas came from brands in this sector. Let me show you 5 nice examples. 01. Hornbach – Gothic Girl Gothic – Girl by Hornbach is a wonderful piece of storytelling. Small girls… outsiders…bullied by their classmates. But Dad is here for the rescue. Like always for their little (dark) princesses. 02. The Hornbach sledge The Bible says “swords to plowshare” ….something similar had Hornbach in mind, when they…

    read more
    Christian

    You May Also Like

    Why Ad agencies shouldn´t do political advertising

    Why Ad agencies shouldn´t do political advertising

    June 21, 2020
    The new work by Christian Mackie on Unsplash

    New Work = burning down ALL the old bridges?

    July 2, 2022
    Image - We need more long copy in advertising … more then ever!

    We need more long copy in advertising … more then ever!

    April 29, 2018
Image - Who is " Der Werberjunge"?
THAT´S ME, DER WERBERJUNGE

Latest posts

Agency

Confessions of a “I go to the office”-guy

Agency, Digital

AI – Dawn or Fall of Advertising Agencies?

My CV isn´t an "optimized standard one pager", neither am I.
Agency

My CV isn´t an “optimized standard one pager”, neither am I.

Classic advertsing that sells
Advertising

Good advertising campaigns never get old.


Blogs to read

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