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We need more long copy in advertising … more then ever!
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and gossip…and yes, of course some news (I really love this mix of information in this paper…even today I read it most of the time on my way to work every morning here in Germany…it´s a lovely little habit, but the app can´t beat the printed version.) So while I was waiting for my tube a…