Since Covid-19 and the first lockdown, we have to face the fact that the office world is turned upside down. What was mostly unthinkable to have a whole agency working completely remotely became a reality. No matter if you have a large apartment or a single-bedroom apartment…you have no choice but to take what you…
Quiet quitting…the new buzzword that is hyped esp. with younger employees. They describe it as something positive. Well, there are always 2 sides.
More and more AI gets into parts of the business life. Always good? I don´t know.
Before we start: No, this blog post is NOT sponsored by Microsoft to talk about Office 365! In fact, I never got any sponsoring offers so far….(ok, not entirely true, I actually got some 1 or 2…but those were more of the category “you better don´t do this”). Introduction When you hear the word “Microsoft…
Year 3 of the pandemic. The New Work is part of today’s business life. We can sit back home at our kitchen table or in the living room…or for some who have already set up their own office back home, a dream comes finally true. Skip the commuting, more time for yourself more time for…
Metaverse…the new Buzzword that now taking speed in Marketing Channels these days. „The next big thing“ People that went to a virtual environment, spending time, having fun, doing stuff that you usually do in the real world like going to a concert, meeting people, friends or family….without even leaving your home. Sounds too good to…
Advertising changed since I started more than a decade ago. In my early times as Junior Account advertising was a mix of knowledge, personal sense, and market research. When we created a campaign we usually started by researching on the web, combined with analyzing former campaigns. Then we started. Years later now it´s more or…
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
Today marks the end of the journey of the Islands national soccer team. 1:2 vs Croatia means packing the suitcases and enjoy the rest of the World Cup 2018 on screen or at the stadium (I don´t know if they stay until the rest of the tournament). Basically, every child, man, woman, elder all over…
Today a former colleague of mine celebrates her birthday. Facebook already informed me and of course (Hi Social Media!), reminded me that I should leave a message on her wall. As always. The thing is: I don’t like those Facebook wall messages anymore. Some years ago, I was quite happy to count the number of…
