AI as content creator?… f*** it.
More and more AI gets into parts of the business life. Always good? I don´t know.
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We need more long copy in advertising … more then ever!
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and…
How to build brand love…an ODG masterpiece.
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
A good advertising campaign never gets old.
Days ago the camera brand Leica announced in a statement/advertising campaign the return of the Leica M6 to the production line, which was a huge news and celebration day for photographers all over the world. For those who are not familiar with the M6, it´s a film camera. A new film camera in the age…
Confessions of a “I go to the office”-guy
New work is a great thing that gives people that like to have more focus on certain aspects of their life style more flexibility. Maybe you like to read some thoughts of a 100% office guy.
Things in Office 365 that ease the daily office life
Before we start: No, this blog post is NOT sponsored by Microsoft to talk about Office 365! In fact, I never got any sponsoring offers so far….(ok, not entirely true, I actually got some 1 or 2…but those were more of the category “you better don´t do this”). Introduction When you hear the word “Microsoft…
Why no-code platforms aren´t “just” for developers an interesting thing to be considered.
“Hilf dir selbst, dann hilft dir Gott.” (Help yourself, then god helps you) is a German saying that implies that you shouldn’t always consider waiting until someone comes along with a solution for a problem you might have. And let’s be honest, problems aren’t that rare. Especially when it comes to software solutions for the…