“Retro” is such a nice word. It describes something that was “in” years ago, than disappears and comes back years later. In fashion we all have seen this phenomenon in various versions of cloth-styles that popped up and you wonder “that´s back?!? WHY?!?!”. Or take the comeback of Vinyl. Year passed where you hardly find…
Usually, this kind of blog post I write for my Freewareblog www.c3surfstheweb.de, but since this topic crosses my path daily at work, I thought, I might share my knowledge in my advertising blog (since for some strange reason, more people read this blog than my freeware blog). We all use Browser for our daily work. We use them for…
Especially on stressful days, and when I need to focus on what so ever, I try to log off from my environment. Especially when my phone and other disturbances keep me from doing what I have to do, to get things done before I need to stay all night long in the agency. So music…
“Hilf dir selbst, dann hilft dir Gott.” (Help yourself, then god helps you) is a German saying that implies that you shouldn’t always consider waiting until someone comes along with a solution for a problem you might have. And let’s be honest, problems aren’t that rare. Especially when it comes to software solutions for the…
It´s been quite a while, but I remember pretty well. I was heading to the office on a usual morning in London. Subway was crowded (as every morning) and I picked up my edition of the “Metro” at the entrance of the tube about to start what´s going on in the world of stars and…
Metaverse…the new Buzzword that now taking speed in Marketing Channels these days. „The next big thing“ People that went to a virtual environment, spending time, having fun, doing stuff that you usually do in the real world like going to a concert, meeting people, friends or family….without even leaving your home. Sounds too good to…
Advertising changed since I started more than a decade ago. In my early times as Junior Account advertising was a mix of knowledge, personal sense, and market research. When we created a campaign we usually started by researching on the web, combined with analyzing former campaigns. Then we started. Years later now it´s more or…
As there is no day those days where there is no new bad news coming along about Facebook and it s crisis management about handling user data, we realize more and more how valuable our personal data is, and what an impact it can have, when such data get into the wrong hands. For people…
No idea how to build brand love for your customer´s products? A look to Korea might help. The fashion brand ODG did an amazing job here.
This is my blog, called “Der Werberjunge”. In English it would be translated as “the ad-boy”, but in my point of view, it sounds more “fancy” to stay with the German wording. The name could be working as well as the name of some start-up agency in Berlin. Maybe that´s why I choose it. What…
